PROFILE
Best for babies!
Pigeon Malaysia launches a baby skincare line
specially designed to protect delicate newborn skin
Kuala Lumpur, January 28, 2016. Pigeon Malaysia today officially announced the launch of its Newborn Pure Skincare Series, a brand new baby skincare line packed with natural goodness to hydrate and protect baby’s delicate skin.
A focus group discussion conducted in Malaysia and Singapore revealed that when purchasing baby skincare, mothers look for a track record of scientific research, natural fragrance, additive-free and dermatologically tested products developed from a credible source.
Consultant Paediatric Dermatologist, Dr. Leong Kin Fon, said, “In many cases, food allergies are not the triggering factor of eczema in infants. Genetic and environmental factors also need to be taken into account. The environment found in urban cities such as Kuala Lumpur is not conducive to healthy baby skin development.”
“Inspired by a desire to provide the essential care every newborn baby needs, we endeavoured to produce a range of products that would help maintain moisture on the baby skin’s surface as well as the inner skin layers through an exclusive formula called Natulayer™, ” said John Soo, Deputy Managing Director of Pigeon Malaysia.
Inside the mother’s womb, a baby is well protected by a naturally formed layer known as vernix, and natural lipids known as ceramide. This dual moisture layer is important because a newborn baby’s skin is thinner and more sensitive than that of an adult’s.
Based on 40 years of experience developing baby skincare, Pigeon has developed Natulayer™, a layer of moisturizing ingredients that mimics the natural coat of protection found on baby’s skin inside the womb.
Natulayer™ simulates the naturally forming vernix and ceramide to hydrate and protect baby’s vulnerable skin from drying out by locking in moisture. Formulated with Natulayer™, the Newborn Pure Skincare Series is manufactured in Japan according to the highest quality standards for baby skincare products including skin irritation test, allergic test, eye irritation test and acute toxic test. All the products are paraben-free, formaldehyde-free, alcohol-free, pH balanced and dermatologically tested to provide a natural protective barrier.
Gentle and soothing on newborn skin, the Newborn Pure Skincare Series debuts with five products – Nourishing Shampoo, Purifying Body Wash, Moisturizing Lotion, Calming Oil, and Protective Cream – to nourish, moisturise, and protect your little one.
Newborn Pure Nourishing Shampoo (200ml) – Delicately cleanses baby’s scalp and hair roots as it nourishes.
Newborn Pure Purifying Body Wash (200ml) – Gently cleanses baby’s skin as it purifies.
Newborn Pure Moisturizing Lotion (200ml) – Spreads easily for quicker absorption to provide instant hydration for baby’s skin.
Newborn Pure Calming Oil (100ml) – Emollient with a soothing formula for a calming sensory experience. Free from mineral oil. Ideal for baby massages.
Newborn Pure Protective Cream (50g)– Non-sticky cream that protects the delicate skin areas prone to dryness.
“Mothers have been searching for products that will help protect the delicate, sensitive skin of their babies. Our Newborn Pure Skincare Series meets their expectations by providing double the layer of protection.” said Girish Giovanni, Newborn Pure Specialist from Pigeon Singapore.
Dr. Jezamine Lim Iskander, wife of HarithIskander and mother of three said, “Whether it’s your first child or third child, you’ll want to find a brand that’s reliable, safe and effective.”
The Newborn Pure Skincare Series is priced from RM49 to RM59 and is available at selected department stores, baby stores and pharmacies.
