KUALA LUMPUR, 24 January 2022 – Ahead of the Chinese New Year, The LEGO® Group has revealed two new Chinese Traditional Festival LEGO® sets to inspire families to discover the cultural heritage and stories behind the festive celebrations.
Encouraging creative play across all ages
The LEGO® Group is also inviting shoppers to give the gift of play to their younger ones. Children can take the role as their fireman or police officer heroes in 60319 LEGO® CITY Fire Rescue & Police Chase for some action-packed play to capture a crook who started a fire when he hits a traffic light while on the run. For children who look forward to having their fill of the tantalising food during Chinese New Year, they can role-play with 41701 LEGO® Friends Street Food Festival and take their pick from the taco truck, juice bar or ramen stand before sharing the food around the big table in the middle. What’s also different in the LEGO® Friends sets are the additional minifigure heads with different face expressions for varied storytelling. Shoppers can enjoy 20% off the two LEGO® City and LEGO® Friends sets across all retail platforms from 3 January – 28 February 2022.
The above sets are available at LEGO Certified Stores (LCS), LEGOLAND®, LEGO Official Store on Lazada and Shopee, as well as major retailers and department stores in Malaysia. 80109 LEGO® Lunar New Year Ice Festival will be available in mid or end January. Between 3 January and 13 February, LCS and LEGOLAND® Malaysia Resort shoppers who purchase LEGO® products with a total worth of RM328 can receive the limited-edition Gift with Purchase 40491 LEGO® Year of the Tiger, which continues the brand’s Chinese Zodiac series. Between 3 January and 28 February, all LCS shoppers with any purchase can receive a red packet with a RM30 LEGO® voucher too. They can redeem this LEGO® voucher with a minimum spend of RM188 between 3 January and 28 February. Between 3 January and 28 February, with any LEGO® Playsets, Exclusives, Keychains & Accessories purchase, LEGOLAND® Malaysia Resort shoppers will receive a red packet with a RM30 voucher. They can redeem this LEGO® voucher during the same period with a minimum spend of RM188. Between 1 and 28 February, all LCS and LEGOLAND® Malaysia Resort shoppers with a purchase of at least RM829 worth of LEGO® products will receive an exclusive Gift with Purchase, 40532 Taxi Modulaire.
Rohan Mathur, Marketing Director of LEGO Southeast Asia, said, “With our line-up of LEGO® sets and activities to celebrate the Chinese New Year, we invite shoppers to give the gift of play as we look forward to new opportunities, growth and a fresh beginning. We hope that the play experiences and festive activities can continue to inspire and encourage children’s creativity and imagination through the LEGO System in Play.”